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尤衣毕业论文问卷

Which of the platforms KOLs are likely to influence your purchase decision [apparel]? Or the easiest to listen to their recommendations?(That is, which platform would you go to search for relevant information most?)
Wechat 微信
Taobao/Tmall 淘宝/淘宝直播
Douyin抖音
Kuaishou 快手
Xiaohongshu 小红书
JD 京东
Weibo 微博
Bilibili 哔哩哔哩
Pinduoduo拼多多
JD京东
I am not influenced by them 我不被他们影响,也不会主动去看他们的推荐
Have you recently (within three months) bought [apparel] in the live broadcast room?
Yes 买过
No 没买过
How often do you watch the [Live-streaming] of [Apparel]? (Not buying frequency)
Everyday
2-3 times a week
once a week
Once every two weeks
1-2 times a month
Dont Watch
Do you buy [cosmetics/makeup] on the platforms just mentioned?
Yes是
No否
Please choose a platform/platform blogger that has the greatest influence on your [makeup/cosmetic] purchases (think about the software you will open first)
Weibo 微博
Wechat 微信/公众号/小程序
Xiaohongshu 小红书
Douyin 抖音
Kuaishou 快手
Taobao/Tmall 淘宝/淘宝动态/淘宝直播
Pinduoduo 拼多多
Bilibili 哔哩哔哩up主
other 其他: